Available to students at Berea-Midpark High School, this exciting program introduces all aspects of planning, starting, promoting and running a business.

There are countless businesses across the U.S. employing tens of millions of Americans. Marketing & Entrepreneurship will introduce you to the dynamic field of business in a practical setting. This innovative program combines business concepts, sales, marketing and graphic design to create a one-of-a-kind experience. While enrolled in this program, you will apply your new skills in the student-run shop, SignPro, located at Berea-Midpark High School. This program includes the following four courses:
 

• Visual Design Primer

• Digital Print Design

• Advertising & Communication

• Business of Arts & Communication

Visual design takes the form of charts, drawings, boxes and more. In this first course for the Visual Design and Imaging pathway, you will gain a perspective and understanding of symbols, typography and product output and acquire basic knowledge of today's role of graphics in communication industries. Focusing on the consumer, you will analyze products and create your own designs for critique and learn how safety, deadlines, teamwork and ethics relate to the field.

Starting with understanding target audiences, demographics, product shelf life and sustainability, you will create designs for two- or three-dimensional products. Using workflow processes, you will lay out newsletters, posters, business cards and other products and create logo and package designs for corporate branding, marketing and advertising.

Creators and producers of graphic images must understand how to integrate and adapt creations for multiple marketing purposes. In this course, you will research and analyze the power of visuals in advertising campaigns and public relations events. Using the principles of advertising and visual communications, you will develop strategies and products for specific purposes and audiences and use logos, images and type integrated strategically to create both printed and electronic products based on a theme.

A growing number of professionals make a living in industries related to arts and communications. From event management to tracking expenses, you will learn the business side of visual, media and performing arts. Topics include, marketing, branding, producing, promoting, booking, budgeting, merchandising and more. You will learn about and apply intellectual property rights, licensing, copyright, royalties, liabilities and contractual agreements in both for-profit and non-profit organizations.

*College credit available for this program. See your instructor for more information on college credit opportunities.

For additional information regarding Polaris satellite/off-campus programs, contact Mike Mayell, Coordinator of Satellite Programs, 440.891.7617 or mmayell@polaris.edu.

Digital Marketing 2023-2024 Advisory Members
Mrs. Stacey Burlison, Rocket Mortgage
Mr. Dwayne Cook, Berea City School District
Mrs. Theresa Cupach, City of Berea
Ms. Christine Eichmuller, Corrigan Krause
Mr. Bashir Faddoul, InFocus Design Studio
Ms. Baylee Medvetz, SimplyBay Designs
Mr. Tom Sarago, Spruce
Mrs. Vicky Van Bennekom, Eaton Corporation